Equal Play
Instead of being judged, over-sexualized and ignored when it comes to sex, women should be empowered to feel confident about it. Smart is sexy champions confidence by challenging clichés, and now equal play is championing confidence by challenging perceptions. Because condoms—and sex—are for everyone.
Condom Vending Machine
STIs are at an all-time high in this country. Scary, isn’t it? Before we could change the stats, we needed answers. To test people’s knowledge, we took our vending machine to Washington Square Park in NYC.
Launching LifeStyles Condoms on Instagram

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